A good visual identity should be seen as a priority in any business strategy.

What is it?

The set of graphic elements that communicates to the public the idea, values, purpose, and mission of a company, product, or service.

Graphic elements?

Name, logo, slogan, colors, typography, packaging, and other publicity pieces.

Advantages?

• Coherent communication;
• Brand recognition;
• It generates a strong feeling of identification, trust, and belonging;
• It turns the consumer’s (brand-friendly) choice process into something practically automatic;

Nobody exists without identity, and the same goes for brands!

Francisco Vilas Boas, Designer