Visual Identity

  • 1 min read

A good visual identity should be seen as a priority in any business strategy. What is it? The set of graphic elements that communicates to the public the idea, values, purpose, and mission of a company, product, or service. Graphic elements? Name, logo, slogan, colors, typography, packaging, and other publicity pieces. Advantages? Coherent communication; Brand […]

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1 – Creation of a unique and differentiated visual identity An authentic visual identity adds value to your company’s status and to your means of communication. 2 – Greater empathy with the public Empathy requires the designer to seek to understand and identify the needs, wants, and challenges of the users of a product or […]

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