A good visual identity should be seen as a priority in any business strategy.
What is it?
The set of graphic elements that communicates to the public the idea, values, purpose, and mission of a company, product, or service.
Name, logo, slogan, colors, typography, packaging, and other publicity pieces.
- Coherent communication;
- Brand recognition;
- It generates a strong feeling of identification, trust, and belonging;
- It turns the consumer’s (brand-friendly) choice process into something practically automatic;
Nobody exists without identity, and the same goes for brands!
Francisco Vilas Boas, Designer