Discover the 5 reasons why you should invest in Google Ads campaigns
Appearing on the first page of Google has never been as important as it is now, after all, if our company or brand does not appear on the first page of Google it is as if it does not exist.
More and more the general public uses this search engine to aid their buying process, and that is why it is so important that our brand appears at the right time to those who are looking for the same or similar products or services to ours.
But how to appear at the top of Google?
There are two ways: organically through SEO or through Google Ads campaigns. When it comes to the first point, SEO, you can learn more about it in our article “What is SEO?” .
This brings us to the 5 reasons why you should invest in google Ads campaigns:
1. Appears at the right time
Google is one of the most popular search engines, being used to ask questions, find relevant information, search, and even to compare and evaluate products and services.
With Google Ads campaigns you are able to target your ad to be displayed to those who search for keywords related to your products or services. So, unlike a billboard, with these Google campaigns you will be able to reach your target audience and people who have a need that you can answer.
You can also choose the various ways in which it will appear: either shopping, search, or display.
2. Control your investment
Google Ads allows you to have total control over the amount you invest in advertising, and you can set how much you spend per month, day, and campaign. You can also set that the amount charged only happens when someone clicks on your ad (CPC), every 1000 impressions (CPM), or if there is a conversion on the website (CPA).
This way you will be able to control your investment and analyze its return, in order to boost your campaigns more and more for better results.
3. Evaluate the return on your investment
The Google Ads platform together with Google Ads allows you to be able to measure the success of your campaigns. Not only can you count who clicked on your ad, the impressions, how many visits it generated, but you can also understand the conversion that was generated and the buying process.
Compared to traditional media such as billboards, TV ads or radio spots, Google Ads campaigns have a much lower cost, which besides not being fixed, are defined by the amount you want to invest, and you can at any time change the amount you are investing depending on the results and needs.
5. Stand out from your competition
Google Ads campaigns not only allow you to appear at the top of searches, they also allow you to create shopping campaigns where you show your product to people who are searching for something you are offering, which allows you to stand out from your competition.
It also allows you to remarket to people who have already visited your website, i.e. you can follow people who have already visited you using display ads on websites so that you are always in the mind of those who have visited you or have a need that you can respond to.
Now that you know the reasons and added value of this type of campaign, are you ready to invest in Google Ads? Find out how DNA Agency can help you appear at the top of Google, click here and get to know all our digital marketing services!